8 Best Digital Products a Travel Content Creator Can Sell Online
Travel content creators are shifting towards selling their own digital products instead of relying solely on brand sponsorships.
This trend is driven by the desire for more control over their content, and less dependence on other brands to fuel their revenue streams. By creating their own digital products, creators can offer audiences a unique value proposition while generating income that is not tied to someone else’s business goals.
Additionally, this allows creators to maintain authenticity and transparency with their followers. This shift is reflected in the data – according to a survey conducted by Adobe, 67% of content creators planned to sell their own products in 2022, up from 51% in 2021.
With the ability to earn more revenue and greater ownership over their content, it is no surprise that travel content creators are joining this movement to produce a broader range of digital products to satisfy their communities of world explorers.
So, what is a digital product that travel content creators can sell? Most importantly, what are the pros and cons of each digital product type and what’s the potential ROI?
Read on to find out!
What is a digital product?
Digital products are electronic goods that can be sold online by travel content creators and makers across many niches.
They are virtual products that can be downloaded multiple times and typically take the form of media files, such as photos, videos, PDFs, and so on.
In the travel category, these products allow travel content creators to monetize their skills and knowledge while building a passive income stream. Digital product development has higher profit margins compared to physical products and provides a scalable business model without the hassle of inventory management.
What are the Best Digital Products for Travel Content Creators to Sell?
Photos & Filters
Travel content creators can sell a range of digital products online, including ebooks, travel maps, online courses, and workbooks. E-Books can cover topics such as moving to a new city or traveling on a budget. Online courses can be created for various niches, such as adventure travel or sustainability. Printables like packing checklists and travel planners are also popular. Video tutorials can demonstrate language learning or cultural practices. Workbooks can help readers organize and plan their travels. A variety of digital products give travel content creators the flexibility to cater to specific interests.
These products provide valuable information and resources to travelers looking to plan, schedule, celebrate, and learn. With the travel industry continuously growing, there is ample opportunity for creators to offer their unique insights and expertise.
Digital Products for Travel Content Creators to Consider
E-Books have proven to be one of the best digital products for travel content creators to sell online.
In the last year alone, the digital product market for eBooks has grown substantially from 170 million to 191 million units sold. E-Books are one of the top informational products that consumers are willing to spend money on.
Writing about what they know, travel content creators can create eBooks on various topics, such as travel guides, tips, and even personal stories. E-Books also offer the possibility of being turned into audiobooks to reach a larger audience.
For those who do not have time to write an entire ebook, shorter texts such as how-to-guides, travel itineraries, and travel blogs may be sold.
Selling eBooks allows travel content creators to monetize their knowledge and share their expertise with their audience. By providing value to their readers, travel content creators may increase their income, build their community, and ultimately achieve their writing goals.
2. Travel Maps & Travel Itineraries
A new trend for travel content creators to make money is selling travel maps as digital products.
This is perfect for those who don’t have time to write eBooks but still want to provide valuable content that allows followers to easily follow their travel recommendations! By creating travel maps with insider tips, creators can offer their audience a unique experience and earn money at the same time.
You can either share a map immediately from your social media posts and blogs, or list a digital travel product on NanoWhat’s marketplace, which is a platform that allows users to sell unique maps and itineraries with ease. Making it a convenient option for travel content creators.
This trend is gaining popularity, as many travelers are looking for personalized suggestions and travel guides that are not available in traditional travel books. It’s becoming obvious that travel content creators are the new travel agents for Millennials and Gen Z.
By leveraging this trend, travel content creators can tap into a new revenue stream and expand their audience. It’s a win-win situation for both the creator and the traveler who gets instant access to hidden gems.
3. Online Courses
Online courses are advantageous for travel content creators because they require less energy and time than traditional face-to-face training. Plus, online courses have higher profit margins and lower upfront costs than physical products.
Travel content creators can develop online courses that teach valuable travel-related skills, such as photography techniques, travel writing, and travel planning. You can also create courses that focus on specific destinations or regions. The first step is to determine the topic you are experts in and could benefit others. Then, package your skills and expertise into a digital product and sell it. The most successful courses are those that teach a practical skill that solves a problem for the target audience. When creating educational content, choose a format that works for you and your buyers: video, text, audio, or a combination.
Content creators often find ways to profit making courses on how to create a blog, promote websites, and SEO training. With research and investment, travel content creators can share valuable educational content that resonates with their audience and generates recurring revenue.
Printables are a type of digital product that travel content creators should consider selling online. This is because printables are easy to make, require minimal financial investment, and have broad appeal. They are also versatile and can be sold in various forms, including travel checklists, itineraries, packing lists, and travel journals.
Printables also attract customers who prefer to have tangible, portable reference material during their travels, and can be marketed to people looking for organizational tools to streamline their planning process.
Travel content creators looking to monetize their blogs or social media platforms should consider selling printables as a lucrative digital product option. Printables are frequently sold on platforms like Etsy, so you should do your research and take a look at what’s already available before going down this route. See if you can find anything missing in this product niche to bring something fresh and interesting to the table that other travel creators haven’t been able to deliver.
5. Video Tutorials
Travel content creators, who are also videographers and vloggers, can monetize their travel experiences by selling video tutorials and subscription or one-off courses. By sharing knowledge and expertise on the craft of creating compelling travel videos, content creators can generate income while helping aspiring videographers improve their skills.
Video tutorials can cover topics such as how to plan and prepare for travel shoots, how to capture stunning landscapes, and how to edit video footage for maximum impact. Through platforms like Udemy, content creators can offer their courses for a fee and earn a percentage of the revenue from each sale.
An increased demand for video content means this area of travel content creation is also growing. If you can speak to watchers in an authentic way, there are lots of possibilities to share your insights on topics like choosing the right tone for vlogs, keeping videos concise and crisp, cutting out boring elements that can turn off viewers, and the importance of setting aside time to plan out the type of videos you want to create.
Travel content creators can monetize their content online by selling workbooks as digital products. These workbooks can provide their audience with valuable resources, such as a combination of tips, printables, and tutorials, that can help grow traffic, community, and income faster.
To start selling digital products, bloggers don’t need to have many blog posts, a huge email list, or wait until they’ve achieved a certain level of success. They can create a foundation to sell digital products by developing content that addresses reader pain points with real solutions, focusing on growing their website traffic, and setting up sales funnels.
Selling workbooks as digital products requires you to set up an eCommerce shop, or add features to your blog that allow you to process payments and set up digital delivery methods in order to share links or files instantly once a purchase is made. But if you’re willing to take the time to create the package and the infrastructure to make it a shoppable item, then the potential working from your laptop anywhere in the world is absolutely possible.
7. Stock Images & Presets
If your posts receive frequent compliments on your photos, it may indicate that you have developed a unique and innovative visual style.
This could be an opportunity for you as a travel content creator to consider selling your photos or photo filters. You can sell stock images to various businesses, news outlets, and social media managers who need high-quality visuals for their platforms.
Additionally, you can also create and sell presets for editing software, providing customers with easy access to a professionally edited look for their own photos.
Make sure you seek advice from industry professionals before pursuing selling photos and presets as digital products. Ultimately, the quality and appeal of a photographer’s work will determine their success in the competitive photography market
The most popular types of images purchased include people, food, tools, cities, nature and travel. You could set up your own website, which allows you to set your own prices, terms and conditions and have 100% control over how your photos are displayed. A top-rated WordPress plugin like Envira Gallery can help you create beautiful galleries and photo albums to showcase your work.
If you don’t want to create your own website, you can sell your photos on stock photo websites like Alamy or Unsplash. Keep in mind that you may need to go through an approval process, and popular stock photo sites are highly competitive. Commission fees and exclusivity agreements also vary between sites. So get out there, start snapping some photos, and turn your passion into profit!
8. Digital Art
Some travel content creators try their luck at creating digital art as a form of digital products. This can include everything from illustrated maps of destinations to digital paintings of famous landmarks.
By selling these designs through online marketplaces or their own websites, creators can work on their side hustle and expand their revenue streams beyond advertising and sponsorships. Additionally, making digital art allows creators to showcase their creativity and offer something unique to their audience.
Ensure that you use high-quality imaging tools such as Adobe Photoshop or Illustrator. The key to making sales is to know your target audience and promote your art on social media platforms. It’s essential to be creative in the products you offer – consider selling digital, customized travel prints. Digital art allows creators to showcase their creativity and perspective while providing useful assets for other businesses and individuals.
Tips for Creating and Selling Digital Products
When creating digital products, it’s important to choose a niche that aligns with your brand and provides value to your audience. Consider the right digital products to develop that educate or inspire people to travel or experience the same fun you did!
To create successful digital products, it’s important to conduct market research. Analyze your competitor’s pricing, product features, and sales strategies. Use this information to create products that differentiate your products and offer unique value.
Another key element to selling digital products successfully is marketing. Social media platforms like Instagram or TikTok offer a great opportunity to promote and showcase your products. Finding the right platforms or relevant marketplaces to host your digital products can also give your sales a boost as they come with a built in community of active buyers that are browsing for products that appeal to their tastes.
Finally, make sure to focus on building a loyal customer base. Encourage customers to leave reviews and feedback, and offer exceptional customer service to help build trust and loyalty. By focusing on providing high-quality products and strong customer support, you can build a successful business selling digital products online.
Do you want to turn your travel memories into a lucrative business?
As a travel content creator, it is important to know your strengths and conduct proper market research before starting your own digital product development.
This includes identifying your niche and unique selling points that set you apart from other travel bloggers or influencers. Find an angle that resonates with potential followers and buyers. It is also important to stay up to date with digital trends and platforms to effectively promote your digital products. Developing a strategic plan and setting realistic goals will help you stay focused and measure your progress.
Remember, successful digital product creation requires constant learning and adaptability to meet the evolving needs of your audience.